Protecting Kids, One Step at a Time

At SoleSafe, our mission is simple: to give parents peace of mind and children the freedom to explore. But our story is anything but ordinary.

It began with our founder, Emma, a mom of two energetic kids who loved to run ahead in parks, malls, and airports. Like many parents, she lived with a constant worry—what if they wandered too far, too fast? One moment of distraction could turn into panic. Emma tried every solution on the market, but they were either bulky, easy to remove, or obvious to strangers. None of them offered true reassurance.

Then came her “aha” moment. One evening, after a particularly stressful day at the playground, Emma looked at her son’s shoes and thought, What if safety could be hidden in plain sight? With the help of a small team of designers and parents, SoleSafe was born: smart insoles with a hidden AirTag compartment that no child notices, but every parent appreciates.

What started as a kitchen-table idea quickly grew into a movement. Families across the world now use SoleSafe to protect their children at parks, in crowded places, on holidays, and anywhere life takes them. For many parents, SoleSafe isn’t just a product—it’s peace of mind they can carry with them every single day.

We’re not a faceless corporation. We’re parents, dreamers, and problem-solvers who know the fear of losing sight of a child. Every SoleSafe insole is crafted with care, tested for comfort and durability, and designed with one goal: to keep children safe without compromising their freedom.

Thank you for being part of our journey. When you choose SoleSafe, you’re not just buying insoles—you’re joining a community of families who believe safety should be simple, discreet, and always within reach.

Here’s to more confident steps, and more peace of mind—for you and your loved ones.

—The SoleSafe Team